There’s a lot of advice going around the blogosphere from people who are more or less experts on the subject of writing. For an upcoming author, this can be a little overwhelming especially when the advice isn’t congruent. I know, I know, I’ve posted my share of author do’s and don’ts, but for the record, I’m pretty consistent with my advice. No one’s perfect, I get that, but here are some pointers and their counterpoints that are driving me nuts!
- Do write a book with the reader in mind. You’re not writing the book for yourself.
- Don’t expect anyone to read it.
What the heck! Isn’t that the whole purpose of writing, to share it with readers?
- Do invest in quality covers and professional editing. Don’t skimp on quality.
- Don’t charge too much for your book. Give it away for $.99 or less. It’s not about making money.
If making money isn’t important why are we trying to entice readers with fancy book covers? If the reader doesn’t want to pay for quality, they shouldn’t expect quality. The costs of publishing should be factored into the price. Why not? Gasoline, groceries, and every other product in America factors these expenses into the price of the good. Why can’t authors? The cover designers and editors don’t consider our low profits when setting their rates, yet we still pay them for the quality of their work. We’re expected to pay out, but heaven forbid we hope to make a profit. It’s rubbish. Author’s, stand behind your product! It’s worth more than $.99!
- Do your own marketing. Utilize social media.
- Don’t market on social media, especially not on your author’s platforms. Don’t pay for advertising either.
I get it, no one wants to get spammed with advertisements on Twitter, but there are people who unfriend authors simply for sharing a positive review here and there. Picky, picky.
- Do create a writer’s platform to promote your writing.
- Don’t talk about your writing.
What is the point of meeting new people if you can’t tell them anything about yourself. Yes, one should not monopolize the conversation to be all about them and their writing, but to make the subject practically taboo is insane.
Okay, I’m done ranting (for now), and here is my final thought: you can’t please everyone, so don’t try to. Seriously, it’s that easy. Create your author’s page the way you want it to be. Talk about your book, share snippets of writing, or what have you. Share your successes on social media, your failings too. And if people unfollow you, let them. They probably aren’t the kind of followers you want anyway. Learn what works for you and what doesn’t. Most importantly, just be true to yourself and your brand and things will turn out for the best.
Well, I hope this was helpful to you, or at least entertaining. Do you agree with what I’m saying? Or not? Please share your thoughts in the comments below. Have a wonderful weekend! See you again on Monday!